10 Killer Lead Generation Ideas
Picture in your mind a bucket?but not an ordinary bucket. Think of this bucket as one you must keep full?full of leads so that your real estate business doesn’t dry up. The good news: directly above this bucket are 10 faucets. We can call them “lead faucets.” The bad news: many Realtors don’t use them. That’s unfortunate, because each lead faucet has powerful potential. And just a little tinkering can mean a steady gush of leads that will keep your bucket filled to the brim. Let’s look at these 10 ‘faucets’ and how to create a fire hose-strength flow. 1. Past clients?Vital because their referrals come with an implied endorsement of your services. Put past clients into two categories: A – Those who’ve given you referrals, and B – Those who haven’t given you referrals. Set a reminder system to stay in touch with each regularly with cards, calls, small gifts, etc. 2. Internet?A mus We Buy Houses t if you plan to stay in business. Put your focus on responding to the site visitors. Can you respond in 15 minutes? If not, fix it so you can. 3. Interactive Voice Response (IVR)?The hotline numbers buyers can call to learn about properties. Again, ignore technology at your peril. (Incidentally, I have a client who landed 11,298 calls from his hotline number in 2005. His secret? An irresistible call to action.) 4. Sphere of Influence (SOI)?The more you think about your SOI (basically your family, friends and acquaintances) the larger it gets. That “acquaintances” category, for example, should include everyone you’ve met. Think how you interact with those you meet casually?develop the effective 10-second “elevator” speech for them. 5. Signs?Revisit your signs. How can you make them more effective with more eye-catching color and contrast? Do they include an IVR hotline number? 6.
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