Insurance Agency Marketing and the Evolution of Sales
Imagine the salesman in a frontier town, peddling his wares to all who pass by just hoping for luck to strike and someone to be interested. Or the salesman canvassing a neighborhood in suburbia asking each homeowner if they might be interested in his company’s new kitchen appliance never knowing if they were in the market before taking the time to visit. And finally, the salesperson working their way through the phone book countless dials and seemingly unending rejection.This makes me realize how fortunate we are to have the sales tools of today. By knowing who your best prospects are, and how to procure their emails, we never have to canvas the neighborhood. By leveraging eMarketing platforms, we can make only warm calls to those who are interested in what we are offering. And through the use of virtual business and cloud computing tools, ppi reclaim we never have to mind the town thoroughfare in hopes of finding a buyer we can meet with interested parties from the comfort of our homes.In my experience as an insurance agent, we seemed to always be somewhere in between the archaic sales methods of our predecessors and the effective, efficient and technologically advance methods of today. A great example of this was when I once procured a list of personal lines agency clients who I could try to cross-sell life insurance and financial services. To me, this was a gold mine. I could call these people who were already familiar with my agency and be miles ahead of the telemarketer working their way through the phonebook as mentioned above. However, I did not use the technology available to make sure that each and every dial I made was a truly warm call to a prospect that had shown an interest.
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